Paradise Foods Limited is thrilled to announce it is the proud Silver and Official Water Sponsor for the Lae Festival and Rosso Mountain Bike Race Cup for 2024 through beloved home brand, TruTru Wara. This exciting event is set to take place from the 17th to the 25th of August in Lae, Morobe Province.
The Rosso Cup has become a cherished annual tradition in Lae, bringing together mountain bike enthusiasts from all over the country. This year, Paradise Foods is not only participating as a Silver Sponsor but also as the event’s inaugural Official Water Sponsor with TruTru Wara, ensuring that every rider and attendee stays refreshed with TruTru Wara. This sponsorship reflects Paradise Foods’ heartfelt commitment to uplifting the community and supporting events that celebrate the vibrant spirit of Lae.
Sharing her enthusiasm during the official presentation, “(We) are overjoyed to support the 2024 RossoCup & LaeFest,” says Ms Venita Martin, Sponsorships & Promotions Manager of Paradise Foods. “Being both a Silver Sponsor and the Official Water Sponsor with TruTru Wara allows us to deepen our connection with the community, promoting healthy and active lifestyles. We look forward to seeing everyone come together for what promises to be an unforgettable event.”
John Byrne, Chairman of the Rosso Cup & Lae Festival 2024, and his dedicated committee expressed their heartfelt gratitude for Paradise Foods support, emphasizing how this partnership enriches the community spirit of the event.
In addition to this sponsorship, Paradise Foods is also especially excited to bring joy to the younger participants through the kids’ race by also sponsoring the 6–14-year-old bike events. Participants will proudly wear the Kools powdered drink branded t-shirts throughout the festivities.
The ongoing support of the Rosso Cup & Lae Fest is a true reflection of our deep-rooted belief in the power of sports, family, and community. Paradise Foods is honored to be part of this journey, reinforcing our commitment to the communities we cherish.
