School activations for the Smart Start Back2School Promotions has kicked off in the Momase Region with the Lae Sales team visiting Omili Primary School at Kamkumu, Lae.

Our Lae sales team, including TMR Michael Pakop and John Wai visited Omili Primary which has a student population of more than 2,700 students and 50 teachers. Assisting the team from the school was Ms Zare Mavo.

The students were excited to have the PFL Sales team with them and were eager to know more about the mechanics and prizes of the promotion.

A key opportunity that presented itself at the school activation was the chance for team members to create awareness with the table market vendors near the school. The team was able to talk to the vendors about Smart Start Breakfast Biscuit and where to purchase a carton or a 6 pack to make it more accessible for the students.